With proven experience within video surveillance, alfrednet is promoting and deploying video business intelligence (VBI) solutions. With a main focus on retail environment, VBI solutions provide accurate People Conting, Traffic Analysis & Heat Maps, as well as Dwell Time and Queue Management.
As part of VBI, video analytics are common application for security environment. In most of implementation both solutions are complementary (e.g. a VBI camera can be used for video surveillance).
Designed with superior technology Video Business Intelligence (VBI) provides high accuracy in variable environmental conditions including resistance to external lighting elements such as sun and shadows and extremely high traffic. VBI features broad capabilities including video analysis and recording, real-time data acquisition and correlation of shopper traffic with other data sources, and relevant organizational metrics and dashboards for operational and strategic management. Leveraging this information, retailers can make real and predictive decisions regarding business operations.
What VBI does?
- Optimize Your Workforce. VBI suite of products captures the full range of shopper traffic monitoring and customer behavior patterns to help you make better operational decisions for sales, marketing, staffing and scheduling.
- Store Performance Management. VBI helps retailers make informed decisions by providing people counts with an accuracy rate of more than 95% – which is higher than what traditional technologies can produce. Retail organizations can use also shopper conversion rates to compensate and incentivize their sales staff, hence cultivating a customer-centric culture.
- Customer Experience Management. By combining the power of analytics with video surveillance technology, VBI allows you to gather, monitor and act on customer traffic and behavior patterns. The solution helps dramatically reduce an organizations’ reliance on soft data, replacing it with real-world information to help increase sales, optimize operations, improve the customer experience, and enhance customer value.
- Improving Marketing and Merchandising Effectiveness. VBI is designed to give you a better understanding of in-store customer behaviors in order to measure the success rate of marketing and advertising promotions. You can use these insights to improve store layout, product placement and promotional displays with actual customer behavior in order to increase sales and improve the bottom-line.
Who Can Benefit from VBI?
Retailers around the globe are challenged with reducing expenses and increasing revenue by improving the effectiveness of their store operations. That means retailers have to be more creative than ever to increase their share of wallet with customers who visit their stores. Instead of simply relying on creativity, retailers can leverage VBI to drive targeted business decisions that attract customers to buy and improve sales staff deployment, enhancing their bottom-line.